Alicia Keys Album Launch

The Concept

Alicia Keys Worldwide and IMG approached iDEKO to produce a unique album launch – a concert in the heart of Times Square. This creative musical experience, set in the “concrete jungle,” launched Alicia’s new album “Here” to the world and 10,000 lucky fans who won the opportunity to attend the unique performance.


The Result

On October 9th, iDEKO produced an epic Alicia Keys concert in an unexpected venue – Times Square. Alicia kicked off her showstopping performance with her new song “The Gospel” from her latest album. The performance was an inspiring one and fans were encouraged to “be in the moment,” as Alicia covered all of her greatest hits in addition to new material. The vibrant billboards in Times Square featured custom, creative content that coordinated with each song’s lyrics, and promoted positive messaging throughout the show. As a surprise for fans, Alicia brought out well known performers such as Q-Tip, Nas, John Mayer and finally Jay-Z who joined on stage to sing the celebrated hit “Empire State of Mind.” iDEKO was proud to partner with Alicia Keys Worldwide and IMG to capture this iconic moment, which was broadcast on November 3rd on the BET Network.

The Numbers

Grand Piano
Grammy Nominated and Award Winning Artists
City Blocks of Screaming Fans

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