Bridgerton Floral Newsstand Pop-Up
The Story
In anticipation of its third season, Netflix was looking to create pop-up activations in New York City to promote the upcoming premiere of its hit show Bridgerton. OOH agency Rapport hired us to fabricate two themed newsstand boxes located at Chelsea Triangle and Alice Tully Hall at Lincoln Center.
Passersby could open the boxes and take a custom newspaper featuring a message from the show’s Lady Whistledown character announcing the show's premiere dates. Our team handled creative, renders, fabrication, printing, permitting, and security and collaborated with a florist to incorporate decorative faux florals that would withstand the weather.
