The Story

The Times Square Alliance and Playbill joined forces to present the Broadway Grand Gallery exhibition, a Times Square art installation featuring 21 ten-foot Playbill covers from currently running Broadway shows.

Playbill covers from Phantom of the Opera, Moulin Rouge, The Book of Mormon, Come From Away, The Lion King, and more shine on Broadway in Times Square for visitors and locals alike to enjoy. 

Each Playbill includes information about the show, a QR code leading to the production's Broadway Grand Gallery hub, and a QR code for buying tickets to help push sales for each show. Maps show theatre fans where they can find their favorite show's box theatre.

In June, for LGBTQ+ Pride month, Playbill has a tradition of changing their famous yellow header to a celebratory rainbow, and these giant Playbills were no exception. For the final 15 days of the installation, we added the iconic rainbow Playbill header to each display. 

Our Role

• Custom-designed each Playbill artwork

• Fabrication

• Installation

• Upkeep