Duolingo NYC Pop-Up
The Story
Duolingo was interested in hosting its first NYC pop-up, allowing users to engage with the popular language learning app in person. The Streak Society pop-up in Soho featured limited edition merch, interactive games, and a photo opportunity with the brand’s mascot, Duo. We worked with the Duolingo team to help bring the activation to life in the 600-square-foot space, handling permitting, site support, and printing/installation.
We transformed the storefront with a colorful window display featuring a selection of merch available across the three-day event. We also created various customized items for the pop-up, including a blade sign, a photo op with props, a hero sign, claw machine toppers, stickers, mirror decals, and signage throughout the space.
Our Role
Site Support
