F45 x David Beckham

Concept

IDEKO transformed the F45 Coral Gables Gym for a launch event to announce the custom workout designed by global partner and investor, David Beckham, alongside Chief of Athletics and renowned Hollywood trainer, Gunnar Peterson.

This transformation started in the parking lot, where the guests were greeted by a valet team; welcomed by Brand Ambassadors who checked them in on the F45 Blue "Track" Carpet; rode up in the DB45 branded elevator, and were greeted by a 3D Installation of the DB45 logo presented in bright LED Lighting. Influencers from around the world were welcomed by David Beckham and Gunnar Peterson and invited to enjoy a press opportunity, the Swag Bar, and healthy smoothies and bites. 

F45 David Beckham and Gunnar Peterson interacted with media onsite and via ZOOM in a space that was converted from a storage area into a studio, complete with leather chairs and branded screens.