H&M x Charli XCX Times Square Takeover
The Story
Global fashion retailer H&M collaborated with British artist Charli XCX for an epic Times Square Takeover. We teamed up with H&M to produce and manage the on-the-ground logistics of the surprise pop-up concert on the elevated TSX Stage. This dynamic event featured synchronized live video and screen graphics broadcast across a dozen digital billboards.
Charli XCX performed six songs from her hit album Brat, which was only announced to fans about 30 minutes before the show kicked off. Following the concert, video content from H&M’s holiday campaign was displayed to promote the brand and the reopening of its Times Square store.
Our team handled production, permitting, logistics, OOH media buys, and content integration to ensure the live performance and post-concert content captivated audiences across Times Square.
Our Role
Logistics
OOH Media Buying
Content Integration
