ICC Men's T20 World Cup Signage
The Story
The 2024 ICC Men's T20 World Cup, co-hosted by the United States and the West Indies, was the first major ICC cricket tournament to feature matches played in the U.S. One of the U.S. Group Stage sites was the Nassau County International Cricket Stadium in East Meadow, NY, a temporary stadium built in Eisenhower Park that accommodated 34,000 spectators.
Our team designed and printed over 1,600 signs for the tournament in our in-house print shop in Brooklyn, New York, and installed them throughout the stadium and venue grounds for the nine days of match play. The signs included seating section signage, concession menus, and wayfinding towers. From assignment to installation, the project was completed in less than one month.
Our Role
From screen to stadium! Check out a behind the scenes look at this project coming to life, beginning in our Brooklyn-based print shop.