NYU Workshop - Reinventing Engagement During a Pandemic

Session Description

NYU Workshop – Reinventing Engagement During a Pandemic: How We Designed the Uforia Livestream Concert

Covid 19 has wreaked havoc on many industry’s but unfortunately Live events was the first to be affected and most likely the last to return. Re imagining how to deliver value to brands and agencies alike has been a huge challenge for many but not impossible. Re thinking, reimagining and reinventing the way brands can connect with their consumers has become the focus of an industry used to drawing a crowd and defining ROI by the number of in-person engagement. I wil l share some thoughts on how IDEKO stayed ahead of the curve by immediately exploring new ways to create wow moments yet avoiding large crowds and complying with ever changing health and safety regulations as well as embargoes on event and production permitting.

Source: PCMA New York Chapter