http://www.puma.com/igniteyourcity For the launch of IGNITE, PUMA’s all new and most energized running shoe, New Yorkers harnessed running energy in Times Square with an epic group run. Their energy was collected, and upon reaching 100%, Usain Bolt, the World’s Fastest Man, appeared to officially reveal IGNITE.Usain’s return to New York was a reminder of another epic run – his 2008 record-breaking 100m sprint. It was a race that earned him his nickname and kicked off five World Records and 14 Major Championship Gold Medals, establishing Bolt as one of history’s most accomplished runners.Usain trains in IGNITE because it provides maximum energy return to return him to the podium again and again. Engineered for long lasting durability, uncompromising comfort, and optimal kinetic energy transfer, IGNITE is Forever Faster.iDEKO partnered with PUMA and Ogilvy to secure all New York City permits and produce this one-of-a-kind event!