Introducing Our New Vice President of Creative Services: Will Brockmeyer
Meet our new Vice President of Creative Services, Will Brockmeyer!
Will Brockmeyer has been creating experiences for major brands for over 14 years. His work covers a wide breadth of experiential marketing—from nation-wide tours, festival activations, to media stunts. He has worked with global brands, such as Citi and Walmart, to leading spirits brands; Johnnie Walker and Don Julio, to entertainment brands such as Showtime Network. We’re so lucky to have him on our team!
Why did you choose iDEKO?
I chose iDEKO because of the quality of people working at the agency and the caliber of work that the company has produced. I am excited to work with people who are at the top of their game and are doing great work.
What has been your favorite experiential event to work on?
My favorite experiential project was Smirnoff EDM festival tour. I am a life-long DJ and music head, and it was amazing to create an experience where festival goers could come together in the Smirnoff space and celebrate the culture of EDM.
What’s been the most creative challenge to your career to date?
Most often, the biggest creative challenge is coming up with an idea that hasn’t been done before and having to ideate around how to make it happen. One of my earliest successes is still one of my biggest achievements, which was where I created a portrait of Showtime’s Dexter out of 5k blood slides. It was an engineering feat as much as an artistic feat to figure out how to hand paint ”blood” on thousands of slides and then how to install the complex artwork.
Will has a killer sense of detail.
What advice would you give young creatives looking to get into the field?
Be humble and take on any creative task, no matter how simple it is. When I was first starting, it was difficult to break into the creative field because I didn’t have the luxuries of an internship or connections to get my foot into the door, so I had to be as agile and willing to do anything to gain experience and prove my worth.
Where do you see experiential going five years from now?
I see experiential continuing to evolve what consumers expect from brands’ marketing mix. Be it deeper engagement with enriched storytelling that enlivens all senses and encourages exploration, or more access to get consumers closer to the things they love; a brand might be the conduit to the experience and not the destination. Ultimately, I think the role of the live experience will continue to evolve how people discover and connect with other people through shared experiences that brands deliver.