Life360 IPO Activation
The Story
Life360, the leading location sharing app, was listed on Nasdaq and wanted to host a public activation to celebrate this achievement following the Opening Bell Ceremony. Our team worked with the client and the team at Nasdaq to produce a pop-up activation at the Nasdaq MarketSite in Times Square. “Life360 World” featured numerous interactive elements for influencers and passersby to enjoy, including a photo op with a Lincoln Continental Convertible, a selfie station, and a merch shop featuring giveaways and swag.
Our team executed production, permitting, fabrication, security, and printing for the event, including building scenic elements such as the photo backdrop, pin drop sculpture, selfie station, merch kiosk, and gallery walls.
