The Story

Italian luxury fashion house Moncler celebrated its 70th anniversary with a retrospective museum tour across New York City, London, and Seoul. IDEKO was tasked with venue scouting, facilitating contracts for the New York City activation, and supporting additional marketing activities in Beverly Hills and New York City. The multisensory event included an experiential, immersive video with custom scent generators capturing the mountain air and high-end laser and lighting effects in time with a projected video.

IDEKO fabricated the overall activation, bringing the New York City tour stop to life in under five weeks. We built out the entire 3,500 sq ft activation space, including all fabricated walls and display cases, each showcasing one of eleven fashion objects representing the brand's history. The larger-than-life display cases included their own misting, video, neon, sound, and LED text graphic effects to highlight the theme behind each milestone garment.

Our Role

• Fabrication

• Venue Scouting

• Event Production

  • Lighting, AV

• Logistics

• OOH Marketing