Moncler House of Genius

Concept

Moncler House of Genius is a "place of freedom, where new ideas are born," and we were honored to bring this to life in their Brooklyn pop-up in November of 2021. Moncler produced multiple pop-up stores globally within existing department store footprints with the exception to the NYC market, where they wanted to construct a fully bespoke pop-up store within the Smack Mellon Art Gallery. We brought the luxury of Moncler to their pop-up creating a visionary space to highlight some of their iconic pieces. We fabricated the pieces, and handled permitting, production, and on-site logistics and management. ⁠

Moncler provided IDEKO with their creative and we went to work fabricating their custom “House of Genius” and coffee bar that would fit the venue, timeline, and budget/ Moncler added graphics and additional fabrication to IDEKO’s scope as the project advanced.

Our Role

IDEKO fabricated the pieces and handled permitting, production, and on-site logistics and management. ⁠IDEKO designed and fabricated the twenty-foot tall structure to anchor the pop-up store along with a coffee bar with a custom scrolling marquee. IDEKO also built decor elements for the installation including twenty stunning mirrored cubes and a forty-foot-long carved snowscape. IDEKO also managed the graphics printing and installation replacing all the Smack Mellon Gallery signage with Moncler.