NIKE CHOOSE GO 5K
Concept
We partnered with Nike to produce the Nike Choose Go 5K to encourage Nike consumers to get moving. This event kicked off at Barry Commodore Park in Brooklyn with DJ entertainment & photo moments for runners before hitting the pavement over the iconic Manhattan Bridge. Participants celebrated their achievement at Basketball City on the Lower East Side with a huge party featuring hitmaker Diplo as the headline entertainer.
Our Role
We designed, permitted, and managed the running route from Brooklyn to Manhattan. We also fabricated custom staging and branding elements at both locations, and managed a full concert production at the finish line. We also led all onsite production including venue scouting, fabrication, construction, A/V, lighting, permitting, safety logistics, staff, talent, and route management.
LOGISTICS & PERMITTING
We take event concepts to execution by strategically planning, organizing and executing on all event components
ON SITE MANAGEMENT
Our in-house event staff handles all aspects of on-site activation, from staff oversight to consumer experience
PRODUCTION
From large-scale outdoor activations to indoor lighting and everything in between, we’re a one-stop shop for all production needs
