Nike LA Marathon Shakeout Run
The Story
After several successful Shakeout Run events in New York, Nike was looking to expand the community fun runs to the West Coast. The Nike LA team wanted to bring the LA Run Club community together as the runners prepped the day before the 2024 LA Marathon.
As the lead production agency, IDEKO closed down the iconic 6th Street Bridge for a 5K run around Downtown Los Angeles featuring local runners, Nike Elite athletes, and Nike Run Club coaches. The post-run experience kept the energy going with a live DJ, snacks, a branded photo opportunity, and giveaways from the Nike Run truck. Our team managed the full suite of event services, including creative, production, printing, fabrication, permitting, AV, and venue scouting.
