Nike Next ones

 

The Story

Nike organized Next Ones, an elite athlete invitational that brought together the top national high school football players to Las Vegas the day before Super Bowl LVIII. These athletes had the opportunity to learn from elite mentors and showcase their talents in a one-day football combine. Lil Yachty, Kai Cenat, LaDainian Tomlinson, and Michael Vick were among the high-profile guests hosting Next Ones.

The student athletes received VIP treatment as soon as they entered Bishop Gorman High School. They were welcomed by a hanging pennant tunnel custom-designed with each of their names before heading over to receive personalized Nike swag in custom lockers. Throughout the day, attendees enjoyed performances by a drum line, cheerleaders, and the Bishop Gorman marching band. 

IDEKO was the lead production agency on this project, alongside production and creative partners BeCore and Hovercraft Studio. Our scope included fabrication, permitting, production (AV, site operations, lighting), show management, and printing. Adding to the vibrant atmosphere, we custom fabricated various larger-than-life scenic pieces, including a 30’ Martian Max inflatable, a 15’ helmet inflatable, and 12’ sculptures scattered across the field and bleachers.

Our Role