Nike NYC Community Shakeout Run
The Story
The Nike NYC team wanted to kick off New York City Marathon weekend with an interactive event celebrating the city’s running community. We partnered with Nike to produce the Community Shakeout Run, an electric Nike Running experience that united over 1,200 runners and local run clubs the day before the 2024 NYC Marathon.
Attendees checked in and posed for photos with the custom step-and-repeat and personalized flags and banners featuring each run club’s logo. Runners could share their aspirations with others in the community on the custom-fabricated Goal Wall. Ahead of the 3.1-mile shakeout, runners were hyped up with music from DJ Suaso and speeches from Nike Coaches and Athletes. Following the run, the group refueled with complimentary bagels, fruit, and juices and picked up complimentary custom t-shirts and totes.
Our team handled production, permitting, logistics, fabrication, site support, and printing to transform the corporate venue into a fully immersive branded environment that set the tone for the high-energy community event.
Our Role
Logistics
Site Support
