Nike world basketball festival

 

The Story

Nike wanted to bring in a new era of basketball made for the next generation. Enter the Nike World Basketball Festival, which celebrated the game and all things Nike Basketball. Nike tapped IDEKO to executive produce the two-day event hosted at Lincoln Center with production partners Game Seven and Blue Revolver Inc. A first for Lincoln Center - IDEKO engineered and built a basketball court over Revson Fountain with the iconic backdrop of the Metropolitan Opera House. 

The Nike World Basketball Festival included nothing short of the best athletes, artists, and top high school players in the world vying for championship trophies presented by Travis Scott. Top NBA and WNBA athletes such as Kevin Durant, Ja Morant, and Sabrina Ionescu came to support and cheer on the teams. The Nike Basketball DNA experience showcased the past, present, and future of Nike Basketball alongside a show off your kicks 360-degree photo booth, outdoor podcast studio, several food trucks, and Nike retail pop-up with limited edition merchandise.

The Girls and Boys Championship games culminated in pop-up performances by Lola Brooke, Jadakiss ft. Fabolous, and Lil Yachty. 

Our Role

IDEKO was the lead event production partner managing all aspects of the venue build and infrastructure, including the following:

  • First ever build over the Lincoln Center’s Revson Fountain, inclusive of design and engineering.

  • Permitting, venue negotiations, and contracting.

  • Full venue build inclusive of hardwood court, bleachers, telehandler supported LED walls and lighting cubes, lighting, audio, 4-tier riser with front-facing LED panels, roll out concert stage, tenting, power distribution, internet, Union labor management, venue management and full infrastructure build, inclusive of all site logistics.

  • Live event production, including camera, video, scoreboard, and IMAG, as well as show calling and live concert production.

  • Full scenic build including a full sandstone vinyl wrap of the entire court deck, stairs, riser and side cladding, hard coated foam front rock facade, hard coated foam Nike swoosh, roll out concert stage, and 5 wrapped telehandlers.

  • Site printing and installation, including branding and wayfinding signage.