NYC Homecoming 2021

Concept

Working with the Mayor’s Office and the Universal Hip Hop Museum, IDEKO produced four multi-hour outdoor concerts at Orchard Beach in The Bronx, The Brooklyn Army Terminal, Forest Hills Stadium in Queens, and Midland Beach on Staten Island. A true full management project, IDEKO provided all procurement and event management from start to finish. This included interfacing with Forest Hills Stadium and building three complete from scratch venues with SL260 and SL320 stages, full audio, lighting, mobile video screens, generators, water supply, waste management, food and beverage, security, artist management and contracting, and custom ticketing solutions.

The events were headlined by KRS One, Slick Rick, Remy Ma, Raekwon, Ghostface Killa, Big Daddy Kane, Desiigner, and Too $hort, wrapping up with George Clinton & The P-Funk All Stars.

Our Role

• Permitting and advance coordination among IDEKO’s production team and the New York City agencies

  • NYPD, DOB, FDNY, CECM, OEM, and the Parks Department) to create a free city-sponsored outdoor event for 20,000 spectators.

• Community development and partnership activations

  • Bronx Night Market and Hester Street Fair with local food and beverage vendors

  • 5-minute restaurant PSA featuring NY celebrity chefs with Karlitz and Co.

  • Thrive Collective bringing graffiti artists from each borough in for an interactive art exhibition.

• Produced a multi-camera shoot and broadcast for the event live via twitch to a global audience of 250,000 throughout the four days.