Calvin Klein x Amazon Fashion NYC Market

 
 

Concept

In October 2018, we partnered with Giant Spoon to produce the cutting-edge Calvin Klein x Amazon Fashion NYC Market in New York City’s historic Flatiron Plaza, kicking off the brands’ new partnership. Larger-than-life billboards, a popcorn stall, exclusive CK and Amazon giveaways, and a surprise performance from A$AP Rocky? Put us on the list.

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Our Role

  • Shared venue options with the client

  • Secured all necessary city agency permits

  • Worked with Calvin Klein and Giant Spoon to design event elements

  • Collaborated with McLaren Engineering to address all structural and safety aspects of the 60,000 lb. billboard structure and kiosks

  • Fabricated all the custom elements:

    • billboard

    • Seven kiosks with tech integration

    • Custom claw machine

    • Vending machine

    • Human-sized popcorn machine

    • Amazon Alexa jukebox

  • A pop-up performance from the prettiest rapper alive is no small feat, even for us— we provided all onsite logistics and labor, including all city approvals and liaising with the NYPD.