Concept

On February 21, 2016, iDEKO teamed up with the Copa America Centenario Local Organizing Committee (LOC) to produce the 2016 Copa America Centenario Official Draw at Hammerstein Ballroom in New York City. The draw, which was broadcast on Univision Deportes Network and FS2 in the United States, filled out the four groups and completed the full schedule of match-ups for the tournament, which is celebrating Copa America’s 100th anniversary. With the groups respectively headed by the U.S. Men’s National Team, Mexico, Brazil and Argentina, the remaining 12 teams were drawn into the four groups, setting the first-round matches for the tournament. iDEKO managed the production including stage and live production aspects, venue, security, staffing and onsite management for this truly historic event.

Our Role

For Copa America’s exciting 100th Anniversary iDEKO created all live production elements, reached 83M viewers globally on Univision Deportes & FS2 Network, and led all onsite production including permitting, safety logistics, staff, and talent.

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