Hallmark Channel Christmas Tree Maze

Concept

To celebrate the holiday season, IDEKO partnered with the Regan Group and Crown Media to kick off Hallmark Channel’s Countdown to Christmas by setting the Guinness World Record for the largest display of illuminated Christmas trees. This festive display featured 559 Christmas trees, which were configured to create a fragrant, 4,000 square foot long maze in the heart of Herald Square. A grand tree lighting ceremony hosted by famed actress Candace Cameron Bure, kicked off the two day event, where thousands of guests enjoyed the decorative maze. IDEKO managed the project from start to finish and enjoyed participating in the project as it brought joy and holiday spirit to so many!

LOGISTICS & PERMITTING

IDEKO takes event concepts to execution by strategically planning, organizing and executing on all event components

ON SITE MANAGEMENT

IDEKO's in-house event staff handles all aspects of on-site activation, from staff oversight to consumer experience

PRODUCTION

From large-scale outdoor activations to indoor lighting and everything in between, IDEKO is a one stop shop for all production needs