Hearst Autos NYFW Newsstand

The Story

In September 2019, we collaborated with Glow Events to design and fabricate a pop-up newsstand activation in celebration of New York Fashion Week. Showcasing their new brand design, the newsstand was entirely monochromatic featuring only yellow swag items and treats. Passersby were encouraged to stop and get free treats including scratch-offs, Lyft rides, and other NYFW essentials.

Our Role

Our team designed, rendered, and built the newsstand structure, complete with magazine shelving, an LED-lit front counter, and beautiful vinyl graphic application. We scouted and permitted Duarte Square, including liaising with the Parks Department and handling all necessary on-site logistics. We also managed on-site security, production parking and storage of assets, and labor for install and strike.

CUSTOM FABRICATION

Our team located in our 15,000 square foot fabrication shop in New Jersey expertly brings our client’s visions to reality.

PRODUCTION

From large-scale outdoor activations to indoor lighting and everything in between, IDEKO is a one stop shop for all production needs

VENUE SELECTION + ACQUISITION

From concerts to press conferences and all other events, IDEKO finds all types of spaces to fit the client’s needs

LOGISTICS

IDEKO takes event concepts to execution by strategically planning, organizing and executing on all event components