Kellogg’s opened the doors to its New York City “Recharge Bar” on Broadway and 54th Street in June 2014. Customers were invited to stop in and grab a bowl of milk and cereal and enjoy performances from the musical group The Roots and choreographer Derek Hough during the four day event. Emmy-award winning physician Travis Stork and celebrity chef Christina Tosi helped open the doors of the Recharge Bar to the public on June 24th. The last day of the Recharge bar included an appearance by Tony the Tiger and other popular Kellogg’s characters. iDEKO produced the entire event including all staging, custom signage, custom branded wrappings and custom fabrications, even a full commercial kitchen and many other amazing features and customized elements.