Concept

This past April, iDEKO partnered with Nike to produce the Nike Choose GO 5K to encourage Nike consumers to get moving. This event kicked off at Barry Commodore Park with DJ entertainment & photo moments for runners before hitting the pavement over the iconic Manhattan Bridge. Participants celebrated their achievement at Basketball City on the Lower East Side with a huge party, featuring Diplo as the headline entertainer.

Our Role

For the NIKE Choose Go run iDEKO designed, permitted, and managed the running route from Brooklyn to Manhattan. We also fabricated custom staging and branding elements at both locations, and managed a full concert production at the finish line. iDEKO was also in charged of leading all onsite production including venue scouting, fabrication, construction, A/V, lighting, permitting, safety logistics, staff, talent, and route management.

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