Nike x Foot Locker Pop-Up Concert

Concept

In August 2019, we partnered with Nike and Game Seven to create a surprise pop-up concert to celebrate the grand opening of the NYC Washington Heights Foot Locker store, featuring performances from up-and-coming Harlem artist Melii and DJ Frank Roth.

Our Role

We handled the full production of the surprise experience. We designed and built a custom mobile stage that was able to pop up within minutes to meet a tight window to perform the concert. We got the concert green-lighted with local and city departments, which is no easy task. And we handled the talent during the event, ensuring they had a seamless performance.

CUSTOM FABRICATION

Our 15,000 square foot fabrication shop in Englewood, New Jersey expertly brings our client’s visions to reality.

PRODUCTION

We take event concepts to execution by strategically planning, organizing and executing on all event components

VENUE SELECTION + ACQUISITION

From large-scale outdoor activations to indoor lighting and everything in between, we’re a one-stop shop for all production needs

TALENT MANAGEMENT

Our in-house event staff oversees rider and hospitality management, as well as day-of organization of talent for sound checks and performance