NYC Summer Streets
Concept
We served as executive producer for the Department of Transportation NYC Summer Streets, a multi-weekend initiative to promote healthy recreation and more sustainable forms of transportation. Over 300,000 New Yorkers take advantage of the program each year, which closes Park Avenue for close to 7 miles from the Brooklyn Bridge to 72nd Street. Summer Streets includes onsite brand activations and family-friendly activities over the three weekends and involves coordinating over 3,000 volunteers.
Our Role
We coordinated all sponsorships, production, vendors, logistics, volunteers, staffing, permitting, A/V, and onsite management.
LOGISTICS & PERMITTING
We take event concepts to execution by strategically planning, organizing and executing on all event components
ON SITE MANAGEMENT
Our in-house event staff handles all aspects of on-site activation, from staff oversight to consumer experience
PRODUCTION
From large-scale outdoor activations to indoor lighting and everything in between, we’re a one-stop shop for all production needs
