puma ignite

Concept

On Wednesday February 11th, for the launch of IGNITE, PUMA’s all new and most energized running shoe, New Yorkers harnessed running energy in Times Square with an epic group run. Their energy was collected, and upon reaching 100%, Usain Bolt, the World’s Fastest Man, appeared to officially reveal IGNITE.  It was a great way for consumers to experience the magic of the new IGNITE. This reveal led to IDEKO earning a 2015 Event Tech Conference Silver Award for “Best Audience Interactive”.

Our Role

For this launch, IDEKO negotiated media buys for all Times Square OOH Media and choreographed multidimensional consumer facing experience, created custom branded content for Time Square’s largest digital billboards, and led all onsite production including venue scouting, fabrication, construction, staging, A/V, permitting, safety logistics, staff, athletes and participant recruitment.

LOGISTICS & PERMITTING

IDEKO takes event concepts to execution by strategically planning, organizing and executing on all event components

ON SITE MANAGEMENT

IDEKO's in-house event staff handles all aspects of on-site activation, from staff oversight to consumer experience

PRODUCTION

From large-scale outdoor activations to indoor lighting and everything in between, IDEKO is a one stop shop for all production needs