TOPPS Tour 2024

Concept

IDEKO worked with Topps to produce the fourth-annual Topps Truck Tour, which visited all 30 MLB stadiums and, for the first time, kicked off at Spring Training. The tour began in Fort Myers, FL, in March and culminated at the MLB Store in New York City in September. The Topps Truck was wrapped with new custom vinyl graphics of larger-than-life Topps baseball cards. Each tour stop featured free card packs, a baseball card trading wall, swag, trivia, giveaways, a Topps card frame photo op, and new for 2024: a speed pitch. The tour reached approximately 108,000 fans across the United States and Canada at every MLB Stadiums, including 5 Spring Training stops (Tampa, Fort Myers, Port St. Lucie, Jupiter), the MLB All-Star Game in Arlington, TX, the Little League World Series, and the Little League Softball World Series.

Our Role

We also led all onsite production, including fabrication, construction, staffing, safety logistics, and brand ambassadors. Our team also provided venue options and secured all the necessary permits.

CUSTOM FABRICATION

Our 15,000 square foot fabrication shop in Englewood, New Jersey expertly brings our client’s visions to reality.

PRODUCTION

We take event concepts to execution by strategically planning, organizing and executing on all event components.

VENUE SELECTION + ACQUISITION

From large-scale outdoor activations to indoor lighting and everything in between, we’re a one-stop shop for all production needs.

LOGISTICS

We make sure that our ideas not only fly- they land safely. The best activation is one that’s logistically possible.