Bad Bunny Uforia Music Concert

 
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Concept

On Sunday night September 20th, 2020, IDEKO partnered with Univision's Uforia Music and Elite Media & Marketing to pull off something truly remarkable— a surprise live-stream experience with global superstar Bad Bunny to celebrate the richness of Latinx culture during Hispanic Heritage Month.

Bad Bunny's custom mobile stage drove through the streets of New York City, finishing at Harlem Hospital where frontline workers were given thanks for their ongoing efforts.

The Uforia Live event was live-streamed and viewed by over 10 million fans free of charge across the United States, Puerto Rico, and internationally on both uforiamusic.com and Bad Bunny's Youtube.

Special thank you to the Mayor's Office of Citywide Event Coordination and Management, Mayor's Office of Media and Entertainment, NYC DOT, NYPD, and New York City Health and Hospitals Corporation.

Our Role

  • Full production of the surprise experience

  • Designed and built a custom mobile stage that navigated NYC’s streets to perform the concert

  • Secured all approvals with applicable New York City agencies

  • Observed COVID protocols