Hip Hop Health Covid Videos

Concept

We were hired by Hip Hop Public Health, an internationally recognized multimedia public health and education nonprofit, to produce a trilogy of public health music videos (PSA’s) to improve health literacy, inspire behavior change and promote healthy equality. The music videos were created to promote safe public health practices including washing hands and wearing masks in the face of COVID-19. The videos “20 seconds or More”, 20 Segundos O Mas” and “Behind the Mask” feature over 100 celebrities including DMC, Doug E. Fresh, Raheem Devaughn, DJ DEE Wiz,  Jamie Foxx, Chris Tucker, Ashanti, Jordin Sparks, DJ TedSmooth, Gloria & Emilo Estefan and many more. To date, these videos have amassed over 500 million unique impressions across social media and distribution channels.