Twitter Wear a Mask Campaign

Concept

We teamed up with Twitter to help support their national #WearAMask campaign, that pulled real tweets of Twitter users and posted them throughout cities nationwide. The posts were part of a larger media campaign to encourage mask use during the pandemic. The chosen tweets embraced the witty, eye-catching sentiments of mask wearing proponets who took to Twitter to encourage the public to be mindful and wear a mask to help stop the spread.

Our Role

We helped implement various aspects of the activation including project management, print file production, projection mapping, decal and stencil production, nationwide installation of the decals and stencils, and government liaising with various state and local governmental agencies in New York City, New Jersey, Chicago, Miami, Seattle & San Francisco. This included a unique partnership with the NYC Health Department which included a generous donation of 10,000 unbranded masks from Twitter to the Mayor's Fund.