Attendees per day
Drooling fans per day
Host a weeklong, multi-city consumer facing, sponsor driven event to celebrate the launch of the iconic Sports Illustrated Swimsuit edition and engage fans of all ages. After 51 years, Sports Illustrated wanted to let fans take part of the Swimsuit franchise and meet the models.
Working collaboratively with Octagon and Sports Illustrated, iDEKO produced both Swim Week events. (SwimCity in New York City’s Herald Square and Swimville in Nashville’s Upper Broadway) Both events were housed under large clear-topped, clear-sided framed tents. 24 of the 25 beautiful models appeared in NYC including cover-girl Hannah Davis, Chrissy Teigen, Chanel Iman, Irina Shayk, amongst others from the 2015 Swimsuit issue. Both events were a huge success and over 8,000 fans attended.
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