Skims pop-up
The Story
We teamed up with SKIMS to produce their New York City “Proof of Concept” pop-up store in Rockefeller Center. We created a fully functioning, custom-fabricated store for the brand’s Summer Pop-Up Shop, with power, electric, HVAC, internet, A/V, and more. Inspired by the SKIMS Swim collection, the immersive baby blue pop-up featured a diving board water feature that flowed into the iconic Channel Gardens’ fountain basins.
The two-week-long experience, which had over 100k visitors, was SKIMS’ first-ever retail activation in New York City.
Our Role
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