Super Hi International IPO Activation
The Story
Super Hi International, the global operator of Chinese hot pot chain Haidilao, listed on Nasdaq and wanted to host an IPO celebration at the Nasdaq MarketSite in Times Square. Haidilao was rated the strongest restaurant group globally in 2024, with over a billion customers since it was established in 1994. Following the Opening Bell Ceremony, the outdoor event featured a team photo op and a traditional dance performance that showcased the brand’s Chinese roots and drew an impressive crowd.
Our team executed production, permitting, sound, fabrication, and printing for this project. We printed and installed two 20’ w x 8’ h branded wall flats, one highlighting the brand’s accomplishments and the second highlighting the chain’s international locations, that were printed in IDEKO’s in-house print shop.
