Bruce BedellVice President of Operations

Well known and highly regarded as an event producer and creator of vibrant and exciting brand legacies and consumer experiences which shatter the status quo. Bruce developed this reputation through success across multiple genres and unique venues with a knack for creatively solving the challenges associated with non-traditional events.

Bruce began his career at Breckenridge Ski Resort and Vail Resorts where he combined his background as a ski racing coach with his event production ability to create a seven-year run of world-class events at Breckenridge. This run included eight Alpine, Freestyle an Snowboard World Cups; two Disabled Alpine National Championships; two Vans Triple Crowns of Snowboarding and two US Snowboard Grand Prix events as well as a National Championship Series mountain bike race and a couple dozen USSA and FIS races annually.

As one of the original Red Bull employees on the east coast, Bruce played an integral role in building the Red Bull Brand into the amazing brand it is today through the development and execution of many successful marketing campaigns and world-class events for more than 12 years. These events included a four-year run of producing two Red Bull Flugtags and one Red Bull Soapbox Race in Philadelphia, Red Bull Sounsclash and Red Bull Art of Can in Washington, DC, Red Bull BC One at the Hammerstein Ballroom in New York City as well as Red Bull Kevin Robinson Experiment, Red Bull Snowscrapers and Red Bull Air Race in New York City. These events produced more than 2.5 billion media impressions, five national and three regional television productions and three of the largest singularly branded events produced in New York City.

During the 3-year process to bring the Red Bull Air Race to New York City in 2010, Bruce worked closely with Evan Korn who at the time was the Executive Director at the Mayor’s Office of Citywide Events Coordination and Management. The relationship formed during this time was the genesis for Bruce joining Evan and the iDEKO team where the tradition of world-class event production continues.

Let's Talk!

Please fill out the secure form and we will be in touch pronto.

Veronica FriedmanDave McLachlan