The Story

We partnered with 5WPR and Topps, the official trading card partner of the MLB to celebrate Topps 70th anniversary. Starting in Denver, Colorado at the 2021 MLB All-Star game and working our way through the Midwest until we reached the first ever Field of Dreams game in Dyersville, Iowa 7,000 miles later. Over 22,000+ fans experienced the Topps tour at 15 stops in 6 markets. The custom truck was wrapped with over 11,000 real baseball cards creating a unique photo opportunity for all participants. This tour brought together new and lifelong baseball fans to celebrate America’s favorite pastime.

Our Role

• Custom-designed and wrapped the truck with 11,000 Topps baseball cards for an eye-catching and fun display

• Led all onsite production

• Fabrication

• Construction

• Staffing

• Safety logistics

• Brand ambassadors across the entire tour

• Venue options

• Secured all the necessary permits.