Urban Outfitters x Pinterest Space Shift Pop-Up
The Story
Urban Outfitters aimed to create an immersive in-person experience as part of its "Shift Happens" back-to-school initiative targeting Gen Z consumers. We worked with Urban Outfitters and Pinterest to help produce Space Shift, an interactive pop-up experience at Chelsea Factory in NYC. The event took place over two days; the first evening was for the press, and the second day was open to the public.
The pop-up featured a series of multifunctional rooms featuring Urban Outfitters products inspired by Pinterest searches. Attendees visited each uniquely curated space to take photos and grab dorm room/apartment inspiration and enjoyed a performance by Tinashe. Our team handled production, fabrication, AV, lighting, catering, and printing to bring this collaborative pop-up event to life.
